Erste Group

Silent Night – a true #believeinyourself story

"Silent Night" is the most recorded song in the world, with over 130,000 versions in more than 300 languages. But how did this timeless classic come to be? It all began with a humble spark—a teacher and a priest in the small village of Oberndorf, Austria. Faced with necessity, they came together to compose a song that would transcend generations.

At the time, no one could have predicted that their simple collaboration would go on to touch hearts worldwide and leave a lasting mark on history.

Through this film, inspired by a true story, Erste Group delivers a powerful reminder in line with the brand’s ethos: believe in yourself, because your spark can light up the world.

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+40M
Likes
+100K
Tears of a BBC Presenter
1

Did you spot all the historical details?

Oh, you missed it? Don't worry, we help you out: In 1822, a Tyrolean choir performed “Silent Night” in front of the Austrian Emperor Franz I. In 1906, it was played on the violin by Reginald Fessenden during the first-ever radio entertainment broadcast in America. In 1914, the song brought a brief but powerful moment of peace during World War I. On the Western Front, German and English soldiers sang it together, bridging the enemy trenches. The song even reached space – in 1973, “Silent Night” was broadcast to the crew of the Skylab 4 Space Station. And today, this song is known and cherished around the world—all because of one small spark back in 1818. Let this be a reminder: your spark can light up the world.

The people behind the work

Thanks team!

Creative Director

Mike Nagy

Art Direction

Szymon Rose

Art Direction

Katharina Bleimuth

Copywriter

Daniel Schäfer

Copywriter

Johanna Philipp

Account Director

Anamarija Stojic

Senior Account Manager

Michael Draxler

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