THIS CHRISTMAS, A CHILD HAS THE MOST UNUSAL GIFT IDEA
For the new international seasonal campaign of BMW, we let an unusual present take center stage to remind us all that joy and spending time together are the most precious gifts.
In the film, not only do we connect the generations with a classic car, but also show an entertaining twist – perfectly accompanied by a Run-D.M.C. track.
All this to end the year with a heart-warming #FreudeamFahren
We’ve created social media assets for BMW’s global channels to spread the festive spirit of the Christmas film. The spotlight is on our stylish grandma and her classic BMW 1500. With her own take on the Bentley ASMR video, she showcases her charm and humor.
Her 5-year-old grandson, used to modern electric cars, can’t understand why Grandma’s BMW lacks high-tech features. But with a cheeky wink, Grandma adds her own touch of magic.
Scope of work
Strategy
Concept
Execution
Social Media
Thanks team!
Executive Creative Director
Thim Wagner
Creative Director Copy
Bastian Tripp
Creative Director Social Media
Natalie Malczuk
Senior Copywriter
Winfried Scheller
Senior Art Director
Martin Stöpel
Senior Producer
Sophie Lotsch
Senior Producer
Sabrina Davin
Senior Concept Creative Social Media
Svea Lehment
Social Media Creative
Janna Specht
Managing Director
Andreas Ernst
Client Service Director
Maren Winter
Senior Project Manager
Maximilian Tauschke