MINI × POKÉMON AT GAMESCOM: AN ELECTRIFYING MATCH
Love grows where passions meet. MINI teamed up with fan favorite Pikachu from POKÉMON to introduce the new MINI concept car Aceman at gamescom 2022. The life-sized toy packaging caught all the attention and made MINI stand out of the crowd. MINI engaged with young audiences and revived its inherent original playfulness, d(r)iving straight into the heart of the gaming community. #PlayOn!
Scope of work
Strategy
Concept
Execution
Partnership
Curation & Match-Making
Experiential Campaign
OTG Activation & Communication
Media Amplification
Media Planning & Buying
Influencer Marketing
Community Management
Impact Measurement
Customer Surveys
Thanks team!
Managing Director
Toan Nguyen
Managing Creative Director
André Price
Strategist
Felix Westphal
Art Director
Xenia Brahm
Art Director
Harshitth Manickaratnam
Concept / Copy
Dorjee Gerhard
Copy
Viktoria Pronko
Director Publisher Relations
Thorsten Hamdorf
Account Director
Felix Son
Project Management
Matthias Lenz
