RIGHTS AGAINST THE RIGHT
Together with Laut gegen Nazis, we secured trademark rights for German and international Nazi codes at the European trademark office. As the new rightful owners of these trademarks, we can now bring Nazi shops to justice for the first time ever. How? We pressure them to remove and destroy the merch bearing these codes, claiming compensation for each item sold.
Outsmarting Nazis by securing their codes with trademark law.
Most Nazi symbols, signs and words have long been banned in Germany and other European countries. However, the Nazi scene has been bypassing bans for just as long: using its own codes and abbreviations. The banned word "HAKENKREUZ" (Swastika) became "HKNKRZ", "HITLER" became "HTLR" and "VATERLAND" (Fatherland), "VTRLND" – rendering all bans pretty powerless. UNTIL NOW!
Scope of Work
Ideation
Research
Strategy
Concept
Execution
Social Media
Design
Campaign
Thanks team!
Managing Creative Director
Jan Harbeck
Executive Creative Director
Simon Knittel
Creative Director
Christian Wölky
Production Director
Julia Cramer
Senior Art Director
Carina Hoffman
Senior Copywriter
Daniel Antonius
Project Manager
Clarissa Nagel
Project Manager
Katja Saupe
