The world's first car to take a driver's test
Even though the Hyundai IONIQ 5 robotaxi has already passed thousands of technical and safety tests, we decided to subject this technology to the ultimate, relatable challenge.
For the first time ever, a vehicle will undergo a driver’s license test – a test designed for humans, providing a clear and understandable measure of its capabilities.
Scope of work
Concept
Execution
Social Media
Campaign
Film
Project Management
Thanks team!
Chief Creative Officer
Daniel Schaefer
Chief Creative Officer
Szymon Rose
Creative Director
Matteo Maggiore
Creative Director
Valerio Magnifico
Creative Director
João Peixoto
Creative Director
Sarah Buggle
Senior Copywriter
Harvey Wilks
Senior Art Director
Muhamend Braimi
Senior Copywriter
Henry Bollmann
Executive Account Director
Albert Hornbach
Senior Account Manager
Marlene Bauer
Production Director
Jenni Kuhlmann
Social Assets Editor
Domenique Liebernickel