HONOR

A vlog story in a vlog phone

Honor 50 launched a variety of fancy VLOG shooting functions. We broke the stereotypical approach of a traditional feature film scenes teaching style, and used the VLOG function of Honor 50 to shoot a Western journey VLOG, integrating the selling point into the imaginative road trip.

We went all the way West, from the desert to the forest, for 5 days, covering more than 700 km, recording the road trip of 5 strangers, allowing the audience to watch the VLOG while also remembering the many advantages of Honor 50 in VLOG.

Impressions
+280M
Online sales
+500M
Online sales ranking
1
Image of a little smiling girl with glasses wearing a cap. You can see other people in the background.
Picture of a woman taking a picture with the honor 50 smartphone out of a moving camper.

Scope of work

Strategy
Concept
Campaign
Film

The people behind the work

Thanks team!

Group Creative Director

Lei Wang

Creative Director

Iris Liu

Associate Creative Director

Yatyin Chan

Account Director

Rachel Wu

Producer

Lesley Sun

Image of a smiling woman in hiking gear taking a photo with an Honor 50 smartphone. In the background, an out-of-focus male person with a hiking stick.
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