We created the biggest final draw of all time
To kick off the EURO 2024, we wowed the world by presenting the biggest final draw of all time at Hamburg’s iconic port. 24 nations. 24 shipping-containers. One gigantic picture. To achieve this never seen before feat, over 100 port workers recreated the official live draw happening in Hamburg’s Elbphilharmonie. The impressive choreography sent an unmistakable message to everyone – great things start here.
The Hanseatic spectacle that wowed the world.
The draw soon eclipsed our original goal of creating a memorable image to thrill the people of Hamburg.
Within 24 hours, the spectacle was not only the talk of Germany, but the entire world. Thanks to over 130 television broadcasts in more than 38 countries, we have shown how an historically boring and unemotional event can captivate the coldest of hearts.
Scope of work
PR
Live-Stunt
Activation
Image-Campaign
Thanks team!
Managing Director
Robert Zitzmann
Managing Director
Katja Kraus
Managing Creative Director
Joachim Kortlepel
Executive Creative Director
Ronnie Patt
Executive Creative Director
Alexander Michaelsen
Creative Director Art
Martin Strobl
Creative Director Copy
Jakob Rabold
Senior Art Director
Muhamed Braimi
Senior Copywriter
Henry Bollmann
Art Director
Tina Röttgers
Junior Art Director
Mayra Schmidt
Junior Copywriter
Felix Gerken
Junior Copywriter
Luca Schindowski
Senior Creative Producer
Maximilian Helmer
Senior Content Creator
Melina Hülsbeck
Junior Motion Designer
Michelle Sitko
Junior Social Media Manager
Larissa Wolf
Executive Strategy Director
Lukas Hartmann
Strategy Director
Clara Iltgen
Executive Client Service Director
Julia Brinker
Executive Esports Director
Carl Kuhn
Account Director
Susann Ermes
Project Manager
Jakob Lauschner
Junior Project Manager
Josephine Nebelung
Junior Project Manager
Jonas Neumann