Watch out, it's raining ketchup and kebabs!
Berlin has a waste problem. Time to raise awareness. With a completely new and unseen perspective on waste.
Storms of half-eaten kebabs, giant waves of plastic and other sticky, disgusting stuff - the BVG campaign portrayed litter as an overwhelming force overrunning the city. Because that's how rubbish sometimes feels in Berlin. But unlike the elements of nature, litter on public transport is a force we can control. The campaign calls on Berliners to fight this 'man-made storm' by keeping BVG areas clean.
Launched by the Mayor and by the Senator for Transport of Berlin, the online film was accompanied by social media and OOH campaign in Berlin to show everyone that a clean city is just a rubbish bin away!
Scope of work
Film
Campaign
Execution
Strategy
Social Media
PR
Thanks team!
Non-Executive Creative Chairwoman
Dörte Spengler-Ahrens
Creative Direction
Michael Wilde
Senior Copywriter
Natalia Rüger
Art Director
Luisa Duffhauss
Account Director
Hannah Bröcker
Project Manager
Lara Stephan
Executive Producer
Dennis Wendt