BVG

Watch out, it's raining ketchup and kebabs!

Berlin has a waste problem. Time to raise awareness. With a completely new and unseen perspective on waste.

Storms of half-eaten kebabs, giant waves of plastic and other sticky, disgusting stuff - the BVG campaign portrayed litter as an overwhelming force overrunning the city. Because that's how rubbish sometimes feels in Berlin. But unlike the elements of nature, litter on public transport is a force we can control. The campaign calls on Berliners to fight this 'man-made storm' by keeping BVG areas clean.

Views in the first three days
2.1M
Recycled plastic bottles
20.000
Best commented BVG campaign ever
100%

Launched by the Mayor and by the Senator for Transport of Berlin, the online film was accompanied by social media and OOH campaign in Berlin to show everyone that a clean city is just a rubbish bin away!

A man kneeling under a table, looking concerned as red liquid spills around him.
 A woman stands under a bright yellow umbrella, adding a pop of color to a rainy day.
A woman joyfully holds a pink balloon high above her head, smiling in a bright, cheerful setting.
 A man in a hat and tie sits comfortably on a bus, looking out the window with a thoughtful expression.

Scope of work

Film
Campaign
Execution
Strategy
Social Media
PR

The people behind the work

Thanks team!

Non-Executive Creative Chairwoman

Dörte Spengler-Ahrens

Creative Direction

Michael Wilde

Senior Copywriter

Natalia Rüger

Art Director

Luisa Duffhauss

Account Director

Hannah Bröcker

Project Manager

Lara Stephan

Executive Producer

Dennis Wendt

 A man wearing an orange vest and safety gear sits on a subway train, looking relaxed and ready for his commute.
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Freude forever