HOW WE BROUGHT THE HEAT BACK TO DENMARK
In June 2024 the Danish government banned some Buldak ramen flavors for being too spicy. But we had a cheeky idea to give the Danes the spice they deserve: A ferry that brings Buldak fans from Copenhagen to Swedish sea territory where they could enjoy the banned products totally legal directly on the ferry.
But then out of a sudden the ban was lifted. And we turned the ferry into an epic comeback party!
THE HOTTEST COMEBACK EVER
We hyped up fans on social with teaser videos and raffled off tickets.
At the event, mascot Hochi brought Buldak back in a big treasure chest so Danes could finally enjoy it again. We fired up the party with spicy drinks, hot tracks and Buldak airbrush tattoos – all shared by influencers on board.
In the end, we demanded freedom for the spicy. Once and for all!
It was a ferry tale come true.
Scope of Work
Live Stunt
PR
Social Media
Campaign
Concept
Execution
Project Management
Strategy
Activation
Brand Building
Thanks team!
Managing Creative Director SPREE
Jan Harbeck
Managing Creative Director HANGANG
Bill Yom
Managing Director SPREE
Sven Rebholz
Managing Director HANGANG
Hyitai Kim
Executive Creative Director
Lisa Yvo Heimgartner
Art Director
Elisabeth alias Lana Kari
Art Director
Mara Neuerburg
Copywriter
Valentin Gronau
Copywriter
Philipp Jung
Client Service Director
Florian Gager
Account Executive
Yeseul Lee
Senior Account Director
Sulkie Lee
Account Manager
Jeongyoun Jang
Senior Project Manager
Joanna Hajduk
Student Assistent Client Service
Jan Stefany
Digital Strategy Director
Elena Zahlecker
Senior Data & Media Strategist
Maik Knackstedt
Student Assistent Strategy
Timo Kramer
Production Director
Jonathan Helmer
Producer
Titus Scholl
Creative Producer
Domenique Liebernickel
Senior Social Media Creative
Lucie Herrmann
Senior Creator Relations Manager
Sascha Wieland
Junior Creator Relations Manager
Elisa da-Silva-Maurer
Head of Production
Sven Hannemann
DTP Operator
Anja Bierau
Senior Production Operations Manager
Sandra Klook