Transforming one of the world’s biggest tech brands – #LikeABosch
Bosch, the German-based multinational corporation and its 400.000+ employees are amidst a radical transformation. While the company’s traditional business fields power tools, home appliances and car parts keep thriving, innovative future trends such as ‘IoT’, sustainable mobility and ‘Industry 4.0’ are also growing fast. We developed a strong brand communication platform that connected all business sectors from B2C to B2B and brought the transformation to life – #LikeABosch.
#LikeABosch started a movement
The platform ‘Like a Bosch’ surprisingly quickly gained huge momentum internally, uniting the employees behind this new confident mindset.
In 2022, we wanted to up the ante even more – with a fantastic idea: We got the OGs of German HipHop, the “Fantastic Four” to be the smart-living heroes for the first-ever joint campaign of four Bosch consumer departments. And let’s just say, the public loved it just as much as they did.
Scope of work
Strategy
Campaign
Branding
Employer Branding
Internal Communication
Music Production & Right Clearance
Film
Social Media
Content
Experience Marketing
PR
Thanks team!
Managing Creative Director
David Leinweber
Managing Director
Andreas Ernst
Client Service Director
Simon Schröder
Head of Strategy
Franziska Duerl
Strategy Director
Moritz Hahn
Strategist
Rebecca Rainer
Creative Director
Jörg Meyer
Creative Director
Alexeji Dobschinski
Senior Art Director
Lina Borchmann
Senior Art Director
Andreas Kiesgen
Senior Art Director
Marie Rothemund
Senior Copywriter
Dennis Cicioglu
Copywriter
Anahita Ghanizadeh Khoob
Copywriter
Natascha Kuehn
Account Director
Julia Hartenthaler-Eichler
Account Director
Tim Kuphaldt
Account Director
Annika Neumann
Account Director
Sina Schwartz
Account Director
Myranda Wiederholz
Project Manager
Johanna Hosfeld
Project Manager
Ashley Horn
Project Manager
Lisa Wilkowski
Junior Project Manager
Saskia Saffe
Head of Social Media
Irem Nisa Dogan
Social Media Creative
Janna Specht
Head of TV
Jankel Huppertz
Producer
Sophie Lotsch
Managing Director
Nadin Lefkeli
Composer Executive Producer
Nicholas Nowottny
Music & Business Director
Lisa Weller
