Where joy of driving meets Fortnite: BMW’s creative island Hypnopolis.
BMW’s futuristic Fortnite island Hypnopolis offered players several mini-games, a car race, and a unique Car Creator. Players were guided through the map by BMW’s very own Fortnite character, Julia, an electric mechanic.
She sent the players on an epic mission: collecting the parts to build her dream car by completing a series of challenges
In the end, players didn’t just unlock the BMW iX2, but also another special premiere: the first Car Creator in Fortnite.
One island, two premieres: the BMW iX2 and the Car Creator.
Before the world premiere of the BMW iX2, Fortnite players were able to customize the model in Fortnite.
The Car Creator had everything a Fortnite fan could imagine: from original BMW iX2 parts to fantastic options such as burger rims and galaxy paint – everything they needed to build their first customized car in Fortnite.
Scope of work
Consulting
Strategy
Concept
Character Design
Execution Supervision
Thanks team!
Managing Director
Robert Zitzmann
Executive Creative Director
Ronnie Patt
Executive Creative Director
Alexander Michaelsen
Head of Gaming & Esports
Carl Kuhn
Client Service Director
Vinzent Groitl
Creative Director
Grischa Mengen
Creative Director
Phillip Ciba
Creative Director
Lars Grübler
Creative Strategy Director
Felix Burger
Creative Strategy Director
Claire Grobe
Senior Art Director
Ralf Bierhenke
Senior Art Director
Jens Walz
Senior Copywriter
Phanpadit Pangnanouvong
Copywriter
Jonas Bongard
Account Director
Timo Karamustafa
Senior Project Manager
David Giesen
Project Manager
Christian Burch