Typical German
Shortly before UEFA EURO 2024, German football finds itself in a deep crisis.
So as a German brand rooted in football, adidas decided to try to reignite the love for the game among German fans. The release of the new national jerseys was the perfect opportunity to create a new German vibe.
Our social media campaign asked what “typically German” means in 2024.
Thanks team!
Chief Creative Officer
Szymon Rose
Chief Creative Officer
Daniel Schaefer
Managing Director
Robert Zitzmann
Managing Director
Katja Kraus
Executive Creative Director
Ronnie Patt
Executive Creative Director
Alexander Michaelsen
Creative Director Copy
Mattias Jahn
Creative Director Art
Robert Weider
Art Director
Francesca Molteni
Copywriter
Katharina Mohn
Head of TV
Johannes Haverkamp
Strategy Director
Fabio Gericke
Project Manager
Dennis Wist
Client Service Director
Eva Backes
Senior Creative Producer
Maximilian Helmer
Head of CGI
Matthias Grundl
Senior Producer
Lina Ulm
Art Director
Mubarak Kolade Nojimudeen
Copywriter
Irakli Asatiani